Seventy-five years ago, Dale Carnegie published the now-classic book, How to Win Friends & Influence People – it went on to sell over 30 million copies worldwide, was just named #19 of the top 100 best books of all time by TIME magazine, and has counseled multiple generations on the art of communication and success in both business and everyday life. Critic Jonathan Yardley has placed it among ten books that have most shaped the American character.
The ways we communicate and interact have changed dramatically in our digital age. Facebook, Twitter, Skype, email, cell phones—the communication portals have multiplied, but in many ways have become less personal. The need for Dale Carnegie’s commonsense approach to communicating has never been greater than right now. With HOW TO WIN FRIENDS & INFLUENCE PEOPLE IN THE DIGITAL AGE (Simon & Schuster; October 4, 2011; $26.00) Dale Carnegie & Associates have rewritten and revamped the iconic book for the 21st century, while holding onto its root message for success.
"We live in an unprecedented era of self-promotion," the book says. "We watch YouTube videos like the Double Rainbow go viral in a matter of weeks and garner the kind of global attention people used to break their backs for years, even decades, to obtain….We are daily tempted to believe that the best publicity strategy is a mix of gimmick and parody run through the most virally proficient medium. The temptation is too much for many. But for those who understand the basics of human relations, there is a far better, far more reputable, far more sustainable way to operate."
HOW TO WIN FRIENDS & INFLUENCE PEOPLE IN THE DIGITAL AGE helps contemporary readers reconnect with the essentials of engagement: encouragement, collaboration, and meaningful communication. Affirming what is good about others, and connecting with their core desires through dialogue rather than monologue is as key as it was when Carnegie wrote in 1936. Only the tools have changed. Email and social media can be used effectively if approached as means of making connections—not for self-aggrandizement or blind self-promotion. The book outlines ways to strengthen your communication through social media sites, placing emphasis on building relationships with "friends," client, colleagues, and customers.
The book leads readers through Six Ways to Make a Lasting Impression: Take an Interest in Others’ Interests, Smile; Reign with Names, Listen Longer, Discuss What Matters, and Leave Others a Little Better. These are traditional precepts of success the Dale Carnegie way—only the methods have changed with in digital age. A smile, for example, may be harder to convey in an email or a Facebook status post (short of using an unprofessional emoticon), but there are surefire ways to craft your message to get across the positive effect of an actual smile. Similarly, email should not be a one-sided directive, but an invitation for dialogue.
Carnegie’s timeless prescription for relationship and business success has lost none of its potency with time. Presented with anecdotal ease, his proven advice contains an even stronger message today: "It’s true that the world is now open for business, but your first task remains the business of humanity. The greater endeavors are and always will be interdependent and interactive. In the end, the art of winning friends and influencing people in the digital age is summed up in the activity of connecting and staying connected on common ground."
ABOUT DALE CARNEGIE TRAINING:
Founded in 1912, Dale Carnegie Training partners with middle market and large corporations as well as organizations to produce measurable business results by improving the performance of employees with an emphasis on leadership, sales, team building and interpersonal relations, customer service, public speaking and presentations and other essential management skills. More than 2700 trainers lead Dale Carnegie Training programs in more than 30 languages throughout the entire US and in over 85 countries around the world. Dale Carnegie Training is dedicated to serving the business community worldwide. In fact, approximately 8 million people have completed Dale Carnegie Training programs.
Dale Carnegie Training emphasizes practical principles and processes by designing programs that offer people the knowledge, skills and practices they need to add value to their businesses. Connecting proven solutions with real-world challenges, Dale Carnegie Training is recognized internationally as the leader in bringing out the best in people.
ABOUT THE AUTHOR:
Dale Carnegie's voice lives on even though he passed away in 1955. Since the 1936 publication of his first book, How to Win Friends & Influence People, has touched millions of readers.
ABOUT THE BOOK:
HOW TO WIN FRIENDS & INFLUENCE PEOPLE IN THE DIGITAL AGE
Publication Date: October 4, 2011